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Find The Lost Ring (ARG)

Research Report by Lindsay Brandon Hunter
(created 8/13/08; version 1.0)

Related Categories: Alternative Interfaces | Collective Reading

Original Object for Study description

Summary: The Lost Ring is an alternate reality game developed by Jane McGonigal and San Francisco-based advertising agency AKQA in partnership with the International Olympics Coalition and the McDonald’s Corporation. Developed both to celebrate and to advertise the 2008 Olympics in Beijing, the game is a massively multi-player, multi-national, intensely collaborative adventure in which players engage with a fictional game mythology through puzzle-solving and “real world” experiences. (more…)