Summary: The Lost Ring is an alternate reality game developed by Jane McGonigal and San Francisco-based advertising agency AKQA in partnership with the International Olympics Coalition and the McDonald’s Corporation.   Developed both to celebrate and to advertise the 2008 Olympics in Beijing, the game is a massively multi-player, multi-national, intensely collaborative adventure in which players engage with a fictional game mythology through puzzle-solving and “real world” experiences. (more…)