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The Lost Ring Alternate Reality Game Transliteracies Research Report

Find the Lost Ring is a multiplayer alternate reality game created to promote the 2008 Olympics in Beijing.

“The Lost Ring was a global, multi-lingual alternate reality game that united players in a quest to recover ancient Olympic secrets. It centered around Ariadne, a lost Olympic athlete from a parallel universe.

Discreetly sponsored by McDonald’s, the experience engaged younger audiences who dislike overt marketing” (www.thelostring.com).

Starter Links: The Lost Ring Home Page

Transliteracies Research ReportTransliteracies Research Report By Lindsay Brandon Hunter

  Kimberly Knight, 12.11.08

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