Find the Lost Ring is a multiplayer alternate reality game created to promote the 2008 Olympics in Beijing.
“The Lost Ring was a global, multi-lingual alternate reality game that united players in a quest to recover ancient Olympic secrets. It centered around Ariadne, a lost Olympic athlete from a parallel universe.
Discreetly sponsored by McDonald’s, the experience engaged younger audiences who dislike overt marketing” (www.thelostring.com).
Starter Links: The Lost Ring Home Page