Find The Lost Ring (ARG)
Research Report by Lindsay Brandon Hunter
(created 8/13/08; version 1.0)
Related Categories: Alternative Interfaces | Collective Reading
Summary: The Lost Ring is an alternate reality game developed by Jane McGonigal and San Francisco-based advertising agency AKQA in partnership with the International Olympics Coalition and the McDonald’s Corporation. Developed both to celebrate and to advertise the 2008 Olympics in Beijing, the game is a massively multi-player, multi-national, intensely collaborative adventure in which players engage with a fictional game mythology through puzzle-solving and “real world” experiences. (more…)